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Top Articles
Over Optimization, Negative SEO, and Achieving SEO Quality
[2012-05-14] About two weeks ago, April 24th to be exact, Google launched what is being called their Penguin Update. Per Google, this algorithmic update should impact around 3.1% of search queries and is geared towards punishing pages that have been spamming Google, while promoting "high-quality" sites in their search results. The update was originally discussed as an "over optimization" penalty.
Your Heading Tags Should Include your Keywords
[2012-04-30] Lately, it seems as though many people have been concerned about over-optimization when it comes to search engine optimization of their web sites. Rightly so. There is some concern, especially since Google has been testing the over-optimization filter yet again. Keep in mind, though, that versions of the so-called Over Optimization Penalty has been around for years and SEOs have been concerned for a long time.
Good SEO Ideas To Consider
[2012-04-09] Last week, I wrote an article making sense of the five common SEO mistakes portion of Google's latest SEO commentary, posted on March 19th on Google's Webmaster Central Blog.
Google I/O Quickly Sells Out
[2012-03-27] Well, that was fast. We reported that registration was open for Google I/O this morning at 7 a.m. PDT. Last year, the tickets sold out in less than an hour. This year the tickets sold out in 20 minutes.
Google Announces Code Jam 2012 Registration Is Now Open
[2012-03-16] Code Jams are kind of like the Olympics for developers and programmers. It's a grueling days long competition to see who can solve the most challenging algorithms that the organizer of the event can throw at them. If that sounds like your kind of thing, Google wants to you to compete in their event.
Android Overtakes iPhone As Most-used Smartphone In The UK
[2012-02-29] A new study shows that Android has overtaken the iPhone as the most-used smartphone in the UK. Among smartphones in use by consumers on a daily basis - not just sales - Android has 36.9% of the market, compared to 28.5% for Apple's iPhone.
How to Effectively use Keywords in your Heading Tags
[2012-02-08] The keywords that you use in the heading tags for each of your web page are very important. You should be using H1, H2 and H3 tags on your site. If you aren't currently doing so then it is suggested that you implement such a format. This will allow you to get more results from the keywords that you use in those tags. Ultimately, that will allow you to be more successful with your search engine optimization methods.
Search Engine Optimization (SEO) for Images
[2011-11-29] Search engine optimization for images is commonly overlooked by many businesses and organizations trying to optimize their websites. For SEO in general, it is always important to keep in mind that you should not only be optimizing for the search engines, but you should also be optimizing for the user's experience. Read more to discover 10 ways that you can optimize images for users and search engines.
The Latest Google Algorithm Update
[2011-11-11] A lot of people have been talking about the lastest Google Algorithm update, now being called the Freshness Update. But what's all the hullabaloo about?
How to Create an Effective Custom 404 Page
[2011-10-21] Last week I shared a checklist of the SEO tasks for new websites and one of the items on the list was to ensure that you have a custom 404 page when visitors come across an error on your website.
More Webmaster Support With The New Google Analytics Premium
[2011-10-03] In an attempt to provide webmaster with more insights and support, Google launched a paid version of Google Analytics- Google Analytics Premium. For a flat rate annual fee, the new analytics will process higher volumes of page views and also will provide additional support.
Keyword Research – Common Mistakes
[2011-09-23] When you start working on your SEO strategy, the most important decision you'll have to make is what keywords you will target.
Tips On How To Improve Rank In Bing
[2011-09-09] In a recent interview by Eric Enge, Bing's Sr. Product Manager, Duane Forrester highlighted important pointers on how your website and pages can rank high in Bing's search results "in my view the priorities for websites are content, social media and link building, in that order."
Tracking Your Social Media Activity with Analytics
[2011-08-23] For years you've benefited from Google's analytics to track the activity on your website.
Adding Google +1 Buttons To Your Website
[2011-08-10] The buzz about Google + continues with it being the fastest growing social network in history. It reached 25 million users in weeks compared to Facebook which took years.
Three Checks To Do Before Your Optimized Site is Ready to Go Live
[2011-07-27] When you deal with big projects, it is often easy to overlook small things along the way. It's not that anyone is cutting corners, but rather some small detail gets overlooked. Sometimes even the smallest details can matter a great deal!
Does Your Website Need A Content Audit?
[2011-07-14] I guesstimate that 90% or more of all active websites and blogs on the Internet could use a content audit RIGHT NOW. And I bet your site could benefit from one as well.
+1 Metrics in Google Webmaster Tools
[2011-06-30] While goofing off in Google Webmaster Tools this afternoon, I was transitioning between clients dashboards when I recognized the newest addition in Webmaster Tools offerings, +1 Metrics.
PDF to HTML5 conversion - 2 ways to display text in HTML
[2011-06-17] One of our key considerations with PDF to HTML conversion was the quality of the text. We have seen too many attempts which just generate a bitmap screenshot of the page and displays that. We wanted proper text so you could zoom in properly and have compact HTML files.
Hello Google's New +1 Button Feature
[2011-06-02] We've all seen Google's +1 button floating around the web allowing signed-in Google users to recommend content that they deem useful and share it with their friends and contacts. And up until yesterday the +1 button was only offered on search results pages, but now Google has taken the social plunge even further and offers the +1 button to web pages.
Post Panda Tips And Suggestions For Your Site
[2011-05-11] Since the release of Google's Panda algorithm update in February, Webmaster's have been attempting to determine what it will take to get their websites back to their former rankings.
Yahoo Releases Search BOSS 2
[2011-04-26] Search engines are complex machines with a variety of moving parts. After all, we've seen that - despite no longer running their own algorithm or ads - Yahoo has remained the second most popular search site on the web. This is thanks to a number of other services they offer, including Yahoo Answers, Yahoo Games, Yahoo Dating, Yahoo Mail, and a number of other integrated sites. Further, Yahoo's powerful index of sites and search data has an appeal all its own.
How To Optimize for Google 2011
[2011-04-13] It has been nearly 3 years since I wrote my original 3 part series on "How to Optimize for Google". Since writing that article some things have certainly changed, while others have remained exactly the same.
2011 AdWords API Workshop
[2011-04-01] The AdWords API team had a busy March as they traveled to London, Amsterdam, San Francisco, Hamburg and back to New York, discussing the latest changes to the AdWords API. I attended the last stop in New York which turned out to be a great one day event at Google's New York office with the main AdWords API guys all there (including the guy who has saved me many times in the forums, @EricKoleda).
Google Becomes A SharePoint Competitor
[2011-03-18] Several months ago, I wrote about automating Google Sites using Apps Script. I have been trying to take a look at all of the services available in Apps Script, and I really wanted to play with the UI components. Previously, the UI components were tied to Google Docs and you could not use the UI components directly on a page.
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