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01.26.09 How Long Will It Take For Rankings To Start?  By
Scott Van AchteThere is one important factor to remember whenever you are involved in improving the organic rankings of a website, and that factor is time. One of the most common questions I receive as an SEO is "How long till I start to see results?" This article is dedicated to anyone who has ever asked that question. It doesn't matter what industry you are involved in, or what techniques you follow, in all cases you will be a prisoner of time. In the vast majority of cases search engine rankings don't come over night. Regardless of the scope of the SEO campaign you are undertaking, you will have to wait for results. It doesn't matter if you are undertaking a massive link building & social media campaign combined with extreme content development - you will still have to wait for those results. Just how long you need to wait however, will depend on a large number of factors. In this article I will discuss some of these factors and give a few scenarios to help you gauge how long you may need to wait to start seeing results. Factors to Consider How long it will take for rankings starts with a few key factors: How optimized is your site before SEO? If your established site has no optimization in place at all, and has navigation that is blocking search engine spiders, sometimes opening the site up can result in a rather quick turn-around for results. How many inbound links does your site have? If you have an old site with no links this will add to the time you need to wait. If you have a number of links already, Google will probably be in to check out things within a week or so of updating.
How new is your website? A brand new site with no links has to wait. Google may find you, but probably not. If you do nothing, your site may never be indexed - you must get a few links, and an XML sitemap if you want to stand a chance with a new site. Click here for info on how to install and set up an XML site map. How flexible is your site? If your site utilizes a content management system, how flexible is this system for customization? If your current back end will not allow for SEO based changes, this will drastically slow down your ranking progress. How competitive is your target phrase? This is huge. The more competitive a target phrase is, the longer you will likely have to wait, and the more links, pages, and fresh content you will probably need. Picking a target phrase that has searches, but modest competition is your best bet to get started. As long as your "dream phrase" is relevant, you can go after the bigger fish once your site has some links, content, and has started to find its place on the map. Continue reading this article. About the Author: Scott Van Achte is the Senior SEO at StepForth Web Marketing. Since Joining the StepForth team back in early 2003 he has thoroughly enjoyed working in the search engine industry. When he is not busy earning his keep, Scott can be found spending quality time with his wife Lyndsay and new daughter Emma. Scott would be happy to answer any questions and can be reached at scott@stepforth.com. | ||||||||
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