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01.21.10 Learning The Essentials Of SEO  By
Stoney deGeyterWhen you've been writing about SEO as long as I have you sometimes feel that you've run out of things to say. We forget that there is always someone new just learning about SEO and hasn't had the chance to read every article ever written on the topic. Not many people have that kind of time on their hands. In light of that, I wanted to spend some time going back to the basics of SEO. I recently was invited to speak to a group of beauty bloggers being hosted by L'Oreal in New York City. Most of the attendees write their own blogs or were responsible for the blogs for the company they work for. A good share of them also sold products through their blogs. Many of the illustrations I'll use in this series will be directed toward that audience, however they can be applied across the board to any industry, including those selling products or services. The trick with going back to the basics is deciding what gets included and what doesn't. I'm sure there will be a lot of "basics" left out while some of the things noted here could be considered more advanced. Either way, the SEO information I'll provide here are those things which I consider essential. And perhaps that's a better way to look at this, not as SEO 101 but rather, SEO Essentials. Hopefully, whether you've been around a while or just learning about this stuff, you'll learn something new, have previous misconceptions expelled, or other thoughts confirmed. Every site has to start somewhere. When it comes to people we've heard it said that beauty is on the inside. The same is often true of websites. The design of the site may be pretty and eye-appealing on the outside while the SEO elements are something a bit more creepifying. With a little work you can turn any SEO-ugly website into a gorgeous web marketing goddess. But the point is, you have to start somewhere. Short of moving forward with the implementation of a good SEO strategy your site will be falling short in a number of different ways.
There are four basic benefits of SEO that are the foundation of the online success that it brings. In the end, what we are all looking for is more business. But in order to get that there are a few things that need to be dealt with as part of your optimization strategy. Four basic benefits of SEO Indexed pages Before you can get your pages to rank for your targeted keyword phrases, you need to be sure that the search engines can first find them, and second decipher them. This goes back to making sure that you have a strong, search engine friendly website architecture. You do this by ensuring your links are properly navigable. The navigation of your site must have a properly established hierarchy, and your content needs to be readable. I'll touch on these things in more detail later in the series. Continue reading this article. About the author: Stoney deGeyter is president of Pole Position Marketing (www.PolePositionMarketing.com), a search engine optimization / marketing firm providing SEO and website marketing services since 1998. Stoney is also a part-time instructor at Truckee Meadows Community College, as well as a moderator in the Small Business Ideas Forum. He is the author of his E-Marketing Performance eBook and contributes daily to the E-Marketing Performance (www.eMarketingPerformance.com) marketing blog. | |||||||||
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