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03.05.10 Testing Your Site's SEO With The SEO Report Card  By
Bill HartzerGoogle has issued what they are calling an SEO Report Card, an effort to provide Google's product teams with ideas on how they can improve their products' pages using simple and accepted optimizations. This is very interesting, because as you might recall, a while back on the Vizion Interactive Search Engine Optimization blog I wrote about how Google issued a Search Engine Optimization Starter Guide, set up an example web site, and used a 302 Temporary Redirect. Matt Cutts from Google explained that Google had done this "on purpose". And then later on they changed that redirect. Go figure.  Anyhow, this Search Engine Optimization Report Card that Google is issuing now on themselves is written by one of the same Google employees, Brandon Falls, who originally wrote the Google Search Engine Optimization Starter Guide. Let's take a look at Google's SEO Report card, the elements of their web properties that they have decided to publicly rate, and the rating that they have given them.
Title tag format and length 10%(10 / 100) Needs improvement Description meta tag use 33%(33 / 100) Needs improvement Google sitelink triggering for [google product] 44%(44 / 100) Not for grading Appealing Google sitelinks 32%(14 / 44) Needs improvement Clear main page result on Google for [google product] 89%(89 / 100) Excellent Directory form, www.google.com/product(/) 59%(41 / 70) Not for grading www.google.com/product 46%(19 / 41) Not for grading www.google.com/product, add ‘/', 301s 26%(5 / 19) Needs improvement www.google.com/product/ 54%(22 / 41) Not for grading Continue reading this article. About the author: Bill Hartzer manages the Search Engine Marketing and Social Media Marketing team at Vizion Interactive, a leading search engine marketing, social media marketing, and web design firm based in the Dallas, Texas area. Hartzer recently joined Vizion Interactive, where his vast experience in the both search engine marketing and social media marketing bolster’s Vizion Interactive’s already robust search engine marketing and social media marketing offerings. | ||||||||
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