What Is The Value Of FaceBook SEO?

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07.15.10

What Is The Value Of FaceBook SEO?

By David Harry

Are you spending valuable time thinking about FaceBook and SEO? If so, then read on my friend and we'll have a look-see if that time has been well spent. First things first, I don't really like to think of FB as a search engine per se. At least not a web search as we're traditionally accustomed to.

This is not a cat fight between Google and FaceBook. A traditional search engine crawls the web, locates, indexes and retrieves information. FaceBook is more of a 'site search' application than a (web) search engine. Sure, splitting hairs, but worth noting. So please, let's stop with this 'Google Killer' hype/crap, m'kay?
Ever since they announced the open graph and search enhancements we've been hearing more and more about the world of FB search and of course, optimization for same.

What we know about OpenGraph

Ok, so from what we do know the results are being partially ranked/scored based on 'likes'. These are considered a 'vote' not unlike links are to Google. We can then infer that 'like-bait' will be the currency in FB SEO as 'link bait' is with (web) search engines. This also means that 'like spam' will be the black hat currency as well. Is this a functional scoring system? Not in the least, they'll need some better tricks up their sleeves if it is ever to be truly useful.

We also have a bit of semantic code at play here, not dissimilar to what we know already with RDFa/micro-formats. Some of the supported OpenGraph types are;

Activities

• activity
• sport

Businesses

• bar
• company
• cafe
• hotel
• restaurant

Groups

• cause
• sports_league
• sports_team

Organizations

• band
• government
• non_profit
• school
• university

People

• actor
• athlete
• author
• director
• musician
• politician
• public_figure

Places

• city
• country
• landmark
• state_province

Products and Entertainment

• album
• book
• drink
• food
• game
• movie
• product
• song
• tv_show

Continue reading this article.

About the author:
David Harry is the President of Reliable SEO and has been building and marketing websites since 1998. He can be found writing about search and internet marketing on the Fire Horse Trail and is the author of the SEO Handbook series.

http://www.reliable-seo.com
http://www.huomah.com
http://www.the-seo-handbook

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