Keeping Your Audience Engaged

DevWebProUK is for professional developers... those who build and manage applications
and sophisticated websites. DevWebProUK delivers via news and expert advice New Strategies In Development.

September 01, 2010

Keeping Your Audience Engaged

By Stoney deGeyter

In my last post, I talked about training your text to "engage", "inform", "speak" (call to action), and "convert". The first step is to make sure the content doesn't overstay it's welcome.

In this post, I'll provide some of the tricks you can teach your content; training it how to do all of these things by making it skim-able, scan-able and provide exits to where the visitor needs to go next.

Teaching tricks the audience likes

There are two kinds of tricks you can train your text to do: the kind of tricks you like or the kind of tricks your audience likes. Obviously, training your text to do the tricks you like will make you happy... but it won't make your audience happy. You think the tricks are cool, but nobody else does. And... that's just not cool.

Continue Reading

Interested in contributing to the Developer community?
Can you write expert articles addressing web development including CSS, HTML, javascript and other developer related topics? If so, we are looking for you. Contact techwriters@ientry.com.

Today's Top Videos:

What Mobile Trends Are Telling Us

A recent Nielsen report reveals some interesting information regarding mobile trends. The study covers the mobile usage data of over 60,000 mobile subscribers gathered and analyzed...

Watch Video

Bad Reputation? Google Says Change Your Name

In a recent interview with The Wall Street Journal, Google CEO Eric Schmidt predicted that young adults would need to change their names in order to protect their reputations. Since social media...

Watch Video

Transitioning to the Cloud

The second annual Mimecast Cloud Adoption Survey conducted by Loudhouse offers some promising statistics in the adoption of cloud computing. Specifically, it found that 51 percent...

Watch Video

Recent Articles:

Does Your Blog Need To Be Updated Daily?

There's a bit of a debate as to how often you should blog if you want to have a successful blog and grow the community around it.

Some folks will say you need to blog every day, or every other day.

Others will say once a week.

Others will say only blog when you have something useful to say (I'm not too sold on the last one - one person's definition of useful is another's definition of crap).

To be honest, there's no right or wrong answer. Or at least, no standard right or wrong answer.

Read More...

Maximizing Your Traffic Through PPC And...

Are you engaged in any active Search Engine Optimization (SEO)? What about Pay Per Click (PPC) advertising? The fact is you should be working on both. Both channels should work in conjunction with the other, sharing information...

Read More...

What Is The Value Of FaceBook SEO?

Are you spending valuable time thinking about FaceBook and SEO? If so, then read on my friend and we'll have a look-see if that time has been well spent. First things first, I don't really like to think of FB as a search...

If George Lucas taught us anything with his re-tinkering of the original Star Wars trilogy it's that there is no such thing as "perfect." When it comes to your website's content, the same holds true. But in the case...

Read More...

Other iEntry Business Resources:

	WebProNews.com
	Jayde.com
	NetworkingFiles.com

	NetworkNewz.com
	ITManagementNews.com
	ITCertificationNews.com

	LinuxProNews.com
	WirelessProNews.com
	SysAdminNews.com